You expect it in the news section (my not having a clue who Chris Martin didn’t stop me spotting it – this wasn’t exactly subtle…) and it’s no suprise, in the Guardian, that it’s a pod-related collaboration. But I simply don’t understand why advertisers would want to hoodwink customers. Surely it can’t be in their interest to (a) draw attention to the similarity between their usual puff and deliberate tosh and (b) make their customers feel stupid because they’re so ignorant about technology they didn’t spot it was nonsense?