On Chocolate and Patriotism

I’ve harboured a shameful secret during the whole Kraft/Cadbury controversy. The whole episode has stirred up such an emotional outpouring of chocolate-based nostalgia that I’ve felt quite remote from the whole thing. Because although I find the early history interesting and rather impressive, I find the chocolate mostly tastes like skimmed milk, fat and sugar. Which it mostly is.

But the secret is worse: the chocolate I eat most is made by Kraft.

I secretly thought perhaps the influence of Kraft might improve the quality of the chocolate. But I don’t admire what has emerged today about Kraft’s dubious business ethics. I used to enjoy walking along the river between Keynsham and Cadbury Heath; it’s sad to think there won’t be a chocolate factory there anymore, but it’s much worse that Kraft were so cynical in raising workers’ hopes.

About Simon Wood

Lecturer in medical education, lapsed mathematician, Doctor Who fan and garden railway builder. See simonwood.info for more...

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